1988 Porsche 944 DEALER-ONLY Catalog 924S 944S S & Turbo Sales Training Brochure

Description

Porsche
1988 Porsche
‘INTERNAL’
924S, 944, 944S, 944 turbo
Brochure
Original “
Product Knowledge Workbook”
for use by Sales Representatives of Porsche Dealerships
This
136-page
Self-Study Course Product Knowledge Manual gives all kinds of information about the Porsche 924S, 944, 944S, and the 944 Turbo for the 1988 model year.
It was only printed for internal use, therefore, only printed in a very small run of copies.
It was distributed to dealerships for their salespeople to use and understand the Porsche cars from an in-depth perspective.
The manual is designed to help the Salesperson to understand, and therefore enable him/her to present the many features which the 944 offers.
There is many illustrations, charts, numbers, figures, and pictures to complement the reading and discussion.
Chapters include:
Section I:
944 Series:  Four models for 1988 – contemporary sports cars
Specifications and standard equipment for the 924S, 944, 944S, and 944 Turbo
Focus 4-cylinder origin and evolution
Who is the 924/944 customer?
Reaching the customer:  Applied marketing concepts
Section II:  Detailed Product Information on the 924S and 944 Series
944 powertrains: Performance to order
Focus: 16 valves vs. Turbo
The 924S/944 Chassis – handling, ride, braking
Focus: Porsches for the track
924S/944 Body: function, design, aerodynamics
Focus: Porsche on Porsche Design
924S/944 interior: an environment for driving
Focus – Interior options: Unique ways to personalize the 924/944 Series
Confidence in Porsche
Focus: How a Porsche is built
Section III:  The Competition
Competitive Comparison
Section IV:  Presenting the 924S/944 Series
For the Salesperson:  Presenting the 924S/944 Series to prospects
Focus: Paragraph of praise from the press
Key terms and resources
Final Test
The test was actually a certification designed to allow the salesperson to not only sell more cars but also get additional benefits offered by Porsche Audi at the time (prized, cash award etc…)
In addition, it has a number of short tests throughout the book that are designed to help the salesperson understand certain concepts discussed.
It is quite amazing to see how much information Porsche has packed into this large book.  And since Porsche printed it, you can count on it being very accurate.
Condition:      The covers have some scratches, wear, and light yellowing.  Inside pages are in very good shape.  None of the quizzes have any writing, markings, or entries.
Dimensions: It is approx. 8.5” x 11” in size and has 136 pages.
Please see my other Porsche Brochures on auction or inquire about others of interest.